Elevate Retail Excellence with Top 3 Sales Reports from Acumatica

The ideal goal of every retail business is to win and retain customers successfully. In the fast-paced realm of retail e-commerce, success hinges on two critical factors: delivering impeccable customer service and staying ahead of sales trends. Imagine having the power to manage customer orders and track sales data, all within a seamlessly integrated system. Cloud ERPs like Acumatica are making this dream come true for every retail business owner and company!
This game-changing technology that combines ERP with CRM touchpoints has revolutionized the way your business could operate. Retail E-commerce is majorly about keeping track of your customers, their specific orders and demands, and offering an unparalleled customer experience through service and support. This also goes together with effective tracking of sales and order data that leads to making informed business decisions. Mastering the art of propelling your business to new heights!
While Acumatica is a real game-changing Cloud ERP software for your business to thrive, onboarding a team of experts is critical too. Hence, at AdCirrus ERP, we’re not just a consulting group; we’re your partners in progress. Making every order count and every sale tell a story might not seem easy. Yet, leveraging the power of Acumatica ERP with Team AdCirrus is nothing but a transformative move for your retail business.
In this ever-evolving landscape, where customer expectations are soaring and competition is fierce, the ability to manage customer orders efficiently can be groundbreaking. Acumatica ERP enables companies to streamline order processing, reducing errors and ensuring timely deliveries. And, that’s how you pave your business path to improve customer service that fosters loyalty and trust.
Besides, the data-driven approach can obtain valuable insights into customer behavior and purchasing patterns. So, join us below in discovering the most relevant Daily Reports that you could generate on Acumatica for deeper sales insights. Let’s understand the various features of these reports so that they can become a strategic tool that empowers your business.
How is Acumatica Reporting Effective in Retail E-commerce?
Before we jump right into the types of reports, here’s a brief walkthrough on why Acumatica Reports plays a crucial role in transforming CRM for your retail business. Because understanding the unique challenges faced by retail businesses is a key to success. This helps you to implement solutions tailored specifically for the retail e-commerce sector by AdCirrus ERP.
One of the innovative features of Acumatica’s ERP system is its Customer Management module and the Reporting system. This includes various Report types for general business insight, Report Designer to customize for your specific retail goals, and Data Analysis toolkits to utilize data for business intelligence. Let’s see how it can supercharge your retail operations in detail, below.

Real-Time Insights for Informed Decisions
Imagine having real-time visibility into your sales opportunities and marketing campaigns. With Acumatica’s Reporting module, you can do just that. Monitor and analyze which lead sources are converting the most and identify the campaigns that are driving revenue. Having this level of insight at your fingertips is a tipping point!
Seamless Integration for Precision
The reports don’t exist in isolation; they’re seamlessly integrated with other vital modules like Accounts Receivable and much more. This means you can access and analyze the precise information you need without having to check with other business components. Whether it’s customer data, financials, or inventory details, it’s all at your disposal.
Flexibility and Drill-Down Power
Acumatica’s flexibility shines through in its selection options and data links. Need to drill down from a report to get more detailed information? Well, with Acumatica, you can even get detailed reports that will enhance your decision-making process.
Customized Report Formats
Your business is unique, and your reports should reflect that. Acumatica lets you generate reports in multiple formats, including PDFs. Need to print or share a report by email? It’s just a click away. Plus, for those important PDFs requiring digital signatures, the Acumatica documentation has got you covered.
At AdCirrus, we’re passionate about helping retail businesses thrive with fewer bottlenecks. Hence, we focus on utilizing Acumatica’s Customer Management and Reporting modules intertwined with our expertise in ERP implementation. Thus, you’ll be equipped to make data-driven decisions, enhance customer relationships, and streamline your operations within the Retail E-commerce industry.
An Overview of Sales Reports in Acumatica Cloud ERP
Just great products and a user-friendly website are not enough to excel in your industry. It demands precise insights and data-driven decision-making too! That’s where Acumatica ERP steps in as the trusted ally of retail businesses, and AdCirrus ERP as your implementation expert.
Among the various types of reports from Acumatica, the Sales Orders module and its reporting capabilities have been instrumental in invoking success. Consider this – you have access to reports tailored to your organization/business’s unique needs. And the best part? These reports are customizable to ensure they align perfectly with your business objectives.
What truly sets Acumatica apart is its seamless integration of modules, like Inventory, Accounts Receivable, and Purchase Orders. This feature suggests that you don’t just get data; you get the right data, right when you need it. Flexible selection options and data links empower you to dive deeper into your reports, exploring the supporting details that drive your business forward.
Security is paramount in the digital age, and Acumatica takes it seriously. Your Sales Orders reports are generated based on user requests, ensuring that they only access accounts and subaccounts authorized for their roles. Besides, having discrete user roles such as Salesperson, Sales Manager, etc. will ensure that concise and relevant reports are generated for each user.

In addition, convenience is given due importance in the Acumatica ERP platform to speed up your decision-making. Hence, Acumatica ERP offers multiple report formats, including easy-to-share PDFs. Whether you need a hard copy or prefer the digital route, you can have the reports in the desired format.
In a nutshell, Acumatica Cloud ERP has an efficient Reporting system in place to understand your sales trends and challenges. These insights are valuable to address the concerns and accelerate your growth curve exponentially. Now, specifically, we will be discussing the reports that can benefit the Sales Manager from various standpoints. So, let’s dig deeper into the following daily sales reports, shall we?
Top 3 Sales Reports from Acumatica to Run Daily for Your Retail Business
These 3 Sales Reports are essential for a Sales Manager to visualize how effective the sales numbers are for orders, salespersons, and customers. To be precise, these daily sales reports are of an audit nature.
Now, let’s investigate how we can access the reports as per the user role in the Acumatica platform. First, log in to the Cloud ERP website under the role of the Sales Manager or Customer Service Representative. Given the access configuration, you will be able to see the various types of dashboards under these user roles. Next, open the Sales Manager dashboard.
You can quickly see links to Average Sales Orders, Average Deal Size, Profitability, and more on the dashboard. Note that the visual graphic charts are beneficial here to neatly visualize the business pulse and trends in sales. Also, you can view other components such as Customer Growth, Sales vs. Quotes, etc.

Daily Sales Profitability Report
This report contains all the sales profits made daily. To run the reports, navigate to Sales Orders from your dashboard. Under the Reports column, you will find the option for the Sales Profitability report. Click on it to open the report parameters. A new page will open with various sales parameters that you can fill in based on your requirements. Filters are also available along with the Report parameters section. Some of the important parameters include:
- Report Format – This determines whether you can run the report in a detailed or summary format.
- Company/Branch – If you’re operating in a multi-division company, you can use this filter to see the report specifically for a division.
- Date – Mention the start and end date for the period which corresponds to the report you would like to generate.
- Document type – You can choose to run the report for Invoice, Debit Memo, Credit Memo, Cash Sale, or Cash Return.
- Customer – Use this to filter out specific customers if you want to get specific customer insights.
- Inventory – There are 2 options here; you could choose a report with Released Transactions only or Completed Transactions only.
With these specifications, you can understand the profitability, profit margin, costs, and other cash flow that has occurred for different orders. Once you’ve selected the required filters, you can click on ‘Run Report’ and you will get the relevant order details. You can also find overall Sales numbers and profits. On a side note, remember that this type of report is useful only in the case of companies that have data stored for daily profitability.

Sales Profitability Report by Sales Person & Customer
To generate this, go to the Reports section again. Choose the Sales Profitability Report by Salesperson & Customer option. Most businesses prefer this type of report due to its unique features. You can view the report based on the Salesperson, which helps us to understand the effectiveness of their roles. Digging deeper into it also gives insights into the number of sales managed by the salesperson. On an analytic end, it shows if each Salesperson is concentrating on the right target customers. Some other important aspects that the report throws light on include:
- Are the salespeople giving more discounts to the customers than they’re expecting?
- Have they worked above and beyond with a specific customer?
- Do we see a trend for a specific salesperson over a period?
- These can be crucial in understanding the effectiveness of your Sales team.
So, once you open the corresponding link, you will find similar filters as the Daily Sales Profitability report, here. Choose the required filters, then click ‘Run Report’ and there you have the detailed report sorted by Salesperson This report gives a better overview of understanding some of the below points that can boost CRM effectively:
- How much was sold to a specific customer?
- How much support does a specific salesperson require to continue selling to other customers while keeping the profitability rates up?
Sales Order Summary Report
This is equivalent to the analysis report called the Daily Sales Booking Report which many companies use to understand their daily sales goals. The idea of any ERP implementation is to reduce the daily outstanding sales essentially. This helps to turn over those sales orders faster, generating the invoices and collecting the cash.
This report is also useful to see how many open orders you have. Analyzing these reports month after month will throw light on any order not getting closed out consecutively. Further, you can investigate the underlying reasons for such scenarios and address them.
The filters used here are the same as the above-mentioned reports. Additionally, you also have a checkbox for Open Orders Only. This is a unique filter that will show only the outstanding sales orders. Hence, you can ponder further into the reasons as to why it’s not closed yet.
When you click on ‘Run Report’, you’ll get a report that will include orders with various statuses such as ‘Shipping’, ‘Back Order’, etc. If the Status of an order has been open for longer than the expected time, then you can look concerns behind it. Factors such as logistics challenges, lack of coordination among the various teams, and order fulfillment can be analyzed to understand where your business is failing to meet customer expectations.

Charting the Future of Retail E-commerce with Acumatica ERP Reports
AdCirrus ERP is an expert Business Process Consulting group, leveraging true cloud ERP solutions like Acumatica and Business Central to achieve optimal business operational efficiency. And we’re here to illuminate your path to retail excellence. Contact us to deliver exceptional ERP service and stay at the forefront of the industry. Together, we’ll unlock the potential of Cloud ERP and redefine what’s possible in the world of retail!